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reveal that about $10 billion was spent on advertising different types of food and beverages to American youth and children alone. How do these advertisers reach the consumers? What medium do these marketers use so that they will gain the public's attention and share of the profit?

sunglasses cap's Jewelry GHD CHI Kid's shoes The television, being available in almost all American homes is one medium that advertisers commonly use. Since the invention of the television, television commercials have become one of the most persuasive, convincing and popular mode of introducing new goods and selling it to the consumers. The time of the day that commercials are being played and the popularity of the TV channel determine the cost of the commercial excluding the fee of the endorser of the product and expenses in making such commercials