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the advent of computers and internet, online advertising using the internet and worldwide web has become powerful in delivering marketing and promotional strategies to attract customers. Online advertising has become popular because it does not have limitations with regards to time and geography, thus anytime and anywhere a service or a product that is being marketed is accessible from all points of the world. However, since it allow unlimited access, the internet posed some issues with regards to privacy as highly-skilled individuals known as hackers use the internet for their malicious intents.

Billboards on the other hand, that vary in structural Men's Clothing Women's Clothing Men's shoes Women's shoes Handbags wallets sizes are strategically situated along expressways, highways, intersections, business districts and the sort where the public eye is attracted because of its captivating and distinctive visuals and witty texts, specifically target motorists and

reveal that about $10 billion was spent on advertising different types of food and beverages to American youth and children alone. How do these advertisers reach the consumers? What medium do these marketers use so that they will gain the public's attention and share of the profit?

sunglasses cap's Jewelry GHD CHI Kid's shoes The television, being available in almost all American homes is one medium that advertisers commonly use. Since the invention of the television, television commercials have become one of the most persuasive, convincing and popular mode of introducing new goods and selling it to the consumers. The time of the day that commercials are being played and the popularity of the TV channel determine the cost of the commercial excluding the fee of the endorser of the product and expenses in making such commercials